Milani Eyeshadow Primer: A Bargain Eyeshadow Primer Alternative?

Milani Eyeshadow Primer $6.39 at CVS
Milani Eyeshadow Primer $6.39 at CVS

I was on the hunt for something new to try so I stopped in CVS and purchased a couple of things. One of those things was Milani Eyeshadow Primer. I’m generally an Urban Decay Primer Potion kind of girl, but I wanted to give this a shot. Drugstore brands have improved a lot so I wanted to see if this primer could compare to a more expensive brand.

I think the Milani Eyeshadow Primer is a legit alternative to UDPP or Too Faced Shadow Insurance. After 8 hours of wear my eyes look basically the same. The product is similar in texture and color to UDPP and TFSI so if you use either one or are on a budget this is worth a shot.  You’ll pay $6.39 for Milani’s primer versus paying anywhere from $12-$24 for UDPP or TFSI depending on size /or brand.

I applied the primer and eyeshadows from the Naked palette around 8:30 am. This is a couple hours after that.
I applied the primer and eyeshadows from the Naked palette around 8:30 am. This is a couple hours after that.
This is about 8 hours after initial application
This is about 8 hours after initial application

Once upon a time finding a drugstore product that was a similar quality to a department store product was wishful thinking. Now this doesn’t mean that they were terrible, but just that you could tell the difference between them. However, as time goes on the drugstore brands are catching up and maybe, just maybe leaving some of the department stores behind. Time will tell though.

Have you tried this primer? If use a more expensive brand do you think you’ll give this one chance?

Milani Eyeshadow Primer can be purchased at most drugstores and milanicosmetics.com

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